Katherine (Kappy) Freund is the Chief Marketing Officer at the Foundation for MetroWest. She is responsible for the development and execution of the Foundation’s marketing and communications strategy.
Kappy brings over 20 years of experience in professional services marketing and business development. She has led initiatives which have increased presence in the marketplace and integrated sales and marketing efforts to drive revenue and growth. Kappy has led the development and execution of organizations’ rebranding, website redesign, social media strategy, integrated marketing campaigns, thought leadership, and utilized digital technologies as lead generation tools.
Kappy has worked extensively with nonprofit organizations as a Board member and in other volunteering roles. She is a member of the Board of Directors of Silver Lining Mentoring and is a past Board member of the Corporate Volunteer Council of Greater Boston, the Greater Boston Chamber of Commerce Women’s Advisory Board, the New England Business Association, and the American Marketing Association’s Boston Chapter. Kappy has a Bachelor of Arts degree from Lawrence University, and lives in Wellesley with her husband.